The Hispanic population is the fastest growing segment in the United States and a group you can’t afford to miss. Hispanic consumers make up over a trillion dollars in buying power! If your product or service is not marketing to this consumer segment, then you might be missing out on almost 50 million consumers in the United States.
Over the past decade, CRG Test America has gained extensive experience in conducting Hispanic research across the different levels of acculturation on a variety of categories including personal care, fragrance and food beverages. We provide bilingual staff, survey programming, and translation services for Spanish-language projects.