- New product package
- Current package change
- Simulated shelf sets
- Virtual shopping
- In-store shelf sets
Does the package concept catch consumers’ attention?
Do graphic elements and messages lead to awareness of the package, or product benefits?
Which concept design has the strongest ability to capture and hold the consumer’s attention?
How do shoppers/consumers visually shop the shelf?
Is the package quickly located on the shelf amidst an array of competitive products?
How visually appealing is your brand’s package design in a competitive shelf context?