Packaging Studies

  • New product package
  • Current package change
  • Simulated shelf sets
  • Virtual shopping
  • In-store shelf sets

  • Does the package concept catch consumers’ attention?

  • Do graphic elements and messages lead to awareness of the package, or product benefits?

  • Which concept design has the strongest ability to capture and hold the consumer’s attention?

  • How do shoppers/consumers visually shop the shelf?

  • Is the package quickly located on the shelf amidst an array of competitive products?

  • How visually appealing is your brand’s package design in a competitive shelf context?