- Point of purchase/Point of sale: Display pieces, signage, retail environment
- Monadic sequential testing of POS on screen (small or large) and virtual environments
- Print: Magazine ads, free standing inserts, circulars
- Video & Digital Ads: TV and web spots
- Handheld devices
Do consumers actually read the text?
Are important graphic elements noticed and remembered?
Is the advertisement emotionally engaging?
What do consumers see on the web page?