Advertising Research

  • Point of purchase/Point of sale: Display pieces, signage, retail environment
  • Monadic sequential testing of POS on screen (small or large) and virtual environments
  • Print: Magazine ads, free standing inserts, circulars
  • Video & Digital Ads: TV and web spots
  • Handheld devices
  • Do consumers actually read the text?

  • Are important graphic elements noticed and remembered?

  • Is the advertisement emotionally engaging?

  • What do consumers see on the web page?